Understanding The Importance Of Sales Intelligence Tools

Posted on: 19 December 2014

Without questions, sales is one of the most important industries in a capitalistic economy. At the end of the day, even fields that aren't referred to as "sales" rely heavily upon salesmanship to make their income. Even people who are self employed must learn how to sell themselves and brand themselves in order to survive. A company that is focused on sales will need to enter today's market with the heavy duty tools that will put them ahead of the curve. Thankfully, there are excellent sales intelligence solutions that everybody can take advantage of when they want to bolster their company and their efforts to make the most out of their sales. 

But which tools are the most meaningful for your company's efforts? If you are brand new to sales intelligence tools, consider this guide, so that you can learn about some of the best platforms which can take your business to the next level. 

#1: Spreadsheet Management Tools 

Spreadsheets take widespread information and present it in a way that is easy to digest. This tool is the backbone of sales, as your team will need to understand their objectives in a quantitative way that allows them to know how to proceed. When spreadsheets are organized, it's easy for them to get lost in the shuffle. Because of this, spreadsheet management platforms make it easy for you to compile them based on account, objective and best use. This software allows you to store the spreadsheets in the cloud, so that your entire sales team has access to the tools via mobile app or on any computer. 

#2: Sales Analytics Tools

Whether you are a big or small business, there are specific analytics tools which cater to your needs. These software platforms come with a variety of features, such as opportunity reports that pinpoint cross sale potential, map reports that offer geographic insight and penetration reports that highlight potential industries where growth may be prevalent. By having all of this data properly aggregated and put forth in straight forward, digestible chunks, it makes it easier to handle business. 

#3: Social Media Penetration Tools

In this day and age, social media is the most important means of marketing that we all have. Rather than blindly tweeting or sending out Facebook invites, you should take a war-like, strategic approach. By having social media monitoring tools available, your company will have analytical data that will tell you which social media campaigns are working best and why, so that you can focus your energy with more precision. 

With these tools at your disposal, your sales team will be in the best position to succeed and grow the business.