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Posted on: 29 January 2015

Online marketing in the automobile industry is all about keeping up on the latest trends and developments. Needless to say, the year 2015 will bring with it revolutionary new changes for the automotive marketing industry. Successful automotive marketers know how to pick out new developments and tactics that will be the most useful for the unique needs of their particular brand.

The following are some automotive marketing trends that are likely to become increasingly important and universally useful for automotive brands as 2015 unfolds:

Understanding "agility" marketing

Agility marketing is about optimizing a marketing campaign so that even the customers who are thinking short-term are convinced to close a deal on the spot. While the short-term thinker has often been considered an elusive customer, social media has made these potential customers more accessible than ever.

Using social media data provided by "likes, "tweets", and other social media metrics, marketers should be able to capitalize on this type of customer with real-time marketing in 2015. 

Attaining and promoting transparency

The advent and development of the Internet has led to an increasingly more informed consumer. This has made it so that consumers increasingly value transparency and expect to be able to learn as much about an automobile brand as possible before making a purchase.

Automotive marketers will do well to seek out radical transparency in 2015 by giving highly accurate, up-to-the-minute information about what's going on with the company in terms of new technologies, vehicle models, and initiatives. 

Growth hacking strategies

Up until now, growth hacking has been a poorly understood and underutilized marketing tactic. A growth hacker is a different kind of marketer who understands and focuses on the potentials for exponential brand growth provided by online marketing techniques and exposure via the Web. 

The value of "smarketing"

In the past, there was sales and then there was marketing. Marketing staff members were responsible for getting potential clients in the door, and sales staff members were responsible for closing the sale. However, the two functions of sales and marketing are expected to come together in the automotive industry in the coming year.

Marketers need to target customers who are likely to follow through with sales. Likewise, sales staff members understand the type of client that will end up buying more than anyone. Therefore they need to contribute their knowledge to marketing efforts. 

Primacy of personalization

While globalization has up until know been a focus in the automotive industry, personalization is becoming increasingly more prominent. Consumers want  a personalized experience that will satisfy their unique needs. Personalization is here to stay as a marketing tactic for global brands, so automotive brands that take advantage of it as soon as possible will see the most success in their marketing campaigns in 2015. 

To learn more, contact a company like Rush Impact Marketing with any questions you have.