Boosting Your Pet Sales By Making Pets More Accessible

Posted on: 5 November 2015

Pet stores are places where people want to interact with the critters they are thinking about buying. People want to cuddle with puppies and kittens and see reptiles, rodents, and birds at play. This can be difficult when you have fragile pets that you don't want handled frequently, such as snakes, tarantulas, or chinchillas. If you want your customers to consider buying your shyer or more fragile pets, you need to come up with creative ways to help your animals interact with their potential new owners. Here are suggestions to making the animals you sell more accessible to people.


Live animal cams can deliver real-time footage to people as they walk into your store. Consider placing video screens on the outside of animal enclosures so your customers can see pets playing and doing their natural activities in real time. Place cameras in a turtle's hiding rock, or at the upper corner of a tarantula cage so potential buyers can see what these critters do when they are out of sight. Live footage of your less-than-friendly or accessible pets helps remind your customers that these animals are still active, fun, and interesting, which can help boost sales without making people feel like they have to handle them in order to buy them.

If you have puppies and kittens in enclosures where you don't want them handled often, live cameras work in these areas as well. This way, you don't have to worry about curious children or other shoppers trying to handle your animals since they can still actively see what they are doing.

Posted schedules

Some of your pets may require extensive care that many buyers aren't prepared to take on. For example, many customers may not know that a scorpion needs to be fed only every other day, and that their cages need to be misted regularly on the inside to keep their habitat moist. Post care schedules outside your critter cages so people can see when the pet store feeds, cleans, and maintains animal cages. These schedules can also include quirks of the individual animals, such as when a scorpion likes to sun on its rock or when a turtle goes for a dip in its pool. These schedules not only educate people on the care of certain animals in your facility, it reminds them that these animals don't just sit around and look cool, they are actually fun to care for.

Your posted schedules can also include updated pictures of the animals within their enclosures, so customers can see how a creature is growing and changing. Pictures also help curious buyers know what a pet inside its enclosure looks like without having to touch it.

When you own a pet store, you want to make sure all your animals for sale are accessible in some way to your customers. In using schedules, pictures, and even live animal cameras in your store, you can make your pets more interesting to your customers, even if they are the type of critters who prefer to hide under a rock all day.